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USA Today Recognizes Transamerica's Commitment to Leading Alzheimer's Conversation

By: Don Mitchell
Jun 09, 2015

USAToday_Thumb1.pngDuring the past 18 months, Transamerica has been dedicated to bringing awareness to dementia, including Alzheimer’s disease, and the role financial services professionals play in helping families who are affected.

On Sunday, Transamerica's efforts were featured on USA, one week after being the lead story in the Personal Finance section of the newspaper's print version.

The article, “Don’t let dementia derail financial goals,” informs readers about The Caregiver’s Guide to Financial Planning in the Shadow of Dementia, which we produced in collaboration with the Massachusetts Institute of Technology (MIT) AgeLab.

Dave Paulsen, president of Transamerica Distributors, is quoted prominently in the story. He suggests those affected by dementia consult a team of professionals who have experience working with individuals suffering from diminished capacity.

“I’d ask, ‘What is your experience working with someone with a cognitive disorder?’” Paulsen said. “What kind of network does the advisor have? Do they have others they can recommend? An attorney, a care facility or CPA that can help with this process as well?”

At Transamerica, we’ve produced several resources and articles designed to help financial advisors better serve clients and families living with dementia. Download the caregiver’s guide below. You may also be interested in a copy of its companion piece, The Advisor’s Guide to Financial Planning in the Shadow of Dementia.

Incidence of Alzheimer’s will continue to increase as the Baby Boomer population ages. Financial advisors can elevate their standing within their profession by taking time to help families dealing with dementia.

Transamerica and the New Age of Advice will continue to provide information about dementia so you can remain a trusted resource for clients and families who have been affected.   

USA Today is not the only media outlet paying attention to Transamerica. Last month, Fox Business published a question-and-answer-style article featuring Paulsen in its Boomer section.

You may also be interested in reading:

Transamerica Releases The Advisor's Guide to Financial Planning in the Shadow of Dementia

10 Early Warning Signs of Alzheimer's

Infographic: 5 Facts You Didn't Know About Alzheimer's 


The Caregiver's Guide to Financial Planning in the Shadow of Dementia
This comprehensive guide serves as a framework for caregivers trying to develop a financial plan for a loved one living with Alzheimer’s disease and other forms of dementia.
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